Gianni Bologna

Nowadays a Textile Designer is a professional who:

» is aware of the rapid evolution and continuous changes in the consumers’ taste trends at the international level;

» is capable of working on a wide range of natural and man made fibres, yarns and materials;

» is familiar with the most innovative technologies in the production of textiles as well as the latest innovations in the finishing processes and techniques with their functional and aesthetical plusses;

» in creating new products, knows how to find the correct synergy with the Company he designs for and considers that his most important task is that of finetuning his creativity and technical skill with the Producer’s marketing targets.

Nowadays a Concept Manager is a professional who:

» knows how different from one another are the desires and expectations of the various markets. Because the globalization doesn’t only mean standardization and uniformity but also emerging of a immense and multi-faceted variety of localisms;

» knows that to different markets and peoples one must speak different languages and that nowadays these languages are mostly visual, iconic, mythical;

» knows that, if the task is that of working on the “Imagination” of an industrial sector and its targets and sending messages to them, at present this can only be done through a hard work of de-coding of their symbols and icons. A work of thorough cultural analysis without which any message, as aesthetically pleasant as it might look, can only be fruitless.

» is convinced that creating concepts is a work of marketing and sociological skill but also one of sensibility, art and culture.